Let's Walk - The Scheme in detail

Let's Walk is a scheme to promote healthy eating and exercise.

When you sign up to let's walk at Ingleton co-op, 
after paying a small entry fee you will receive a pedometer. 

You wear the pedometer to do your everyday walking and maybe a little extra,
then when you next go to the co-op you'll be able to
cash those points in for discount off your shopping. 

So basically the more you walk the walk, the more discount you get.
This is used as an incentive to get people out of their cars and on to their feet.